Design of Experiments (DOE) is a methodical approach to testing multiple variables at once to understand their impact on a process, optimizing results efficiently. Synthace is a front-runner in preaching the use of DOE and its wide application.

When first joining Synthace, it was obvious that DOE was going to be a big player within the company's visual language due to it being such a large part of the mission. Previously, the world of DOE had no visual treatment. Online image searches resulted in dry, badly rendered graphs and very sterile white papers. Here was an opportunity to bring design into a world that overlooked its necessity in making complex issues simple to understand. 

The cube is an icon in the world of DOE, it symbolizes the visual model of testing multiple factors, it had to be the center of the designs. As this was part of the Synthace brand, we opted for a purple theming, but that of a darker palette to add depth to the space. Additionally, with the use of Synthace’s fluid shapes, these formed the experiment spaces within each cube; their abstract shape allowed for ambiguous interpretation. 

Applications of the Design of Experiments language were within blog posts, Linkedin adverts and posts, printed collateral, webinars, and an email-lead DOE training course.